Reanimate the Customer Experience. Replay




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Preston shares insights on becoming a dynamic customer experience-driven company during the GCA- (Greeting Card Association's) Workshop 2021- See what unfolds.


Successful organizations discovered new ways to be agile through the lengthy pandemic. As commerce reinvigorates, now is the time to reanimate the customer experience with new breadth and depth. This business management discussion centers on the four parts of becoming a dynamic customer experience-driven company:

  1. Quantify your current operating reality

  2. Qualify crucial customer context

  3. Take radical ownership of outcomes

  4. Galvanize and grade your resources.


Following these four steps will launch you and your company on a journey where customer experience transcends culture and becomes a business philosophy.